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LIVE, REBOOT, REPEAT WITH YSL BEAUTY PURE SHOTS

A forerunner in skincare, YSL Beauty is challenging the status quo in more ways than one. Not only has it adopted a bold new approach to skincare, but it has also made a ground-breaking discovery. All of this while mastering its sourcing and harnessing precious ingredients grown in Moroccan gardens. Luxury has never been so effective, so innovative, so clean.

Taking an avant-garde approach to skincare inspired by precision medicine, an emerging discipline that seeks to identify treatment and preventive solutions tailored to the individual's environment and way of life, the YSL Beauty Research team has focused not purely on skin, but on lifestyle.

As such, the YSL Scientific Advisory Board comprises not only dermatologists, but scientists, botanists and lifestyle experts as part of this innovative perspective on skincare, where lifestyle takes centre stage. In conducting advanced scientific analyses and clinical trials to study the effects of urban living on the skin, the YSL Board made a game-changing discovery: the urban lifestyle accelerates skin ageing by 30%.

Based on this pioneering discovery and the needs of modern women, YSL Beauty has developed a new approach to skincare.

The result of this scientific journey is the NIGHT REBOOT serum and the PURE SHOTS RANGE, introducing problem-solving, customized skincare solutions with targeted efficacy.

The daily dose of skin essential elements acts in synergy with potent botanicals from the YSL Ourika gardens to produce a triple effect.

 

NIGHT REBOOT SERUM

REBOOT THE SKIN IN ONE NIGHT: A PURE SHOT OF REGENERATION TO REDUCE FATIGUE SIGNS BY THE VERY FIRST MORNING.

NIGHT REBOOT is the flagship serum in the Pure Shots range. Drawing on the powerful properties of moonlight cactus, which blooms for only 6 hours every year and releases its potent sugar during that rare occasion, the serum helps reduce signs of urban fatigue by the very first morning.

The plant's sugar is captured through a cold and slow extraction process designed for YSL Beauty. Moonlight cactus regenerates skin cells and protects them* against oxidative stress at the skin's surface. Just like the cactus fights its extreme environment, NIGHT REBOOT helps protect the skin from damage caused by external aggressors.

Moonlight cactus has been compared to melatonin in an avant-garde in vitro test. A key molecule secreted during the night, melatonin regulates the skin's metabolism and regeneration – but the YSL Scientific Advisory Board discovered that an unbalanced lifestyle and deregulated body clock (lack of sleep) inhibits its secretion, weakening the skin's capacity for renewal. Moonlight cactus has been proven to be just as efficient as melatonin in stimulating and potentiating skin regeneration.

 

LINES AWAY SERUM

SMOOTH OUT WRINKLES: A PURE SHOT OF INSTANT SMOOTHNESS TO REDUCE LINES AND WRINKLES

A fast-paced urban lifestyle increases wrinkles by 35%.

The optimal dose of hyaluronic acid is boosted by potent iris, which activates the skin to maximise the assimilation of hyaluronic acid. Day after day, lines and wrinkles are blurred and suppleness is restored.

The Lines Away Serum has exclusive micro-filling technology in a soft and creamy texture. Like a replumping cocoon, this technology instantly creates a “second skin” to moisturise and smooth the skin. The enveloping, velvety formula creates a veil of softness.

 

LIGHT UP SERUM

BANISH DULLNESS: A PURE SHOT OF INSTANT RADIANCE FOR AN EVEN COMPLEXION OVER TIME

A fast-paced urban lifestyle increases skin dullness by 40%.

Marshmallow protects the skin against external aggressors to ensure melanocytes are not over- stimulated. As such, they are ready to receive the perfect daily dose of vitamin Cg to prevent the over- production of melanin, brighten the skin and reduce dark spots.

A lightweight, milky texture contains a specific blend of colour-correcting micro-pearls that correct the skin tone while preserving its natural appearance. The skin is brightened, while the light texture leaves it feeling fresh and soft.

 

Y SHAPE SERUM

FIGHT SAGGINESS: A PURE SHOT OF INSTANT FIRMNESS FOR A SCULPTED FACE OVER TIME

A fast-paced urban lifestyle increases skin sagginess by 10%.

Barbary fig from Morocco stimulates the synthesis of Glycosaminoglycans like hyaluronic acid, combined with the perfect daily dose of firming peptide to support the skin's structure. The skin's innate building mechanism is strengthened and the contours are redefined.

Five times thinner than classic cosmetic water, the texture of Y Shape Serum enhances skin absorption. The liquid penetrates quickly and, through transdermal cosmetics technology, helps deliver active ingredients deeply into the skin. It also creates an instant firming effect.

 

HYDRA BOUNCE ESSENCE-IN-LOTION

NO MORE DRYNESS: A PURE SHOT OF HYDRATION AND COMFORT

A fast-paced urban lifestyle increases skin dehydration; the skin's capacity to adjust to seasonal changes is reduced by 20%.

The optimal daily dose of vitamins E and B3 protect the skin from urban aggressors, preparing it to receive orange blossom from Morocco to help improve skin hydration. Fully replenished with moisture, the skin looks supple and elastic.

Each drop of Hydra Bounce Essence-in-Lotion delivers thousands of encapsulated water-oil droplets which enhance skin absorption for instant hydration and comfort. It leaves a cream-like finish on skin.

 

PERFECT PLUMPER CREAM

REPLENISH THIN SKIN: A POWERFUL DOSE OF GLOWING, PLUMPED SKIN THAT CORRECTS AGEING SIGNS

A fast-paced urban lifestyle accelerates skin ageing by 30%.

Orange Blossom from Morocco soothes the skin and activate the skin cells to be more receptive to the optimal daily dose of anti-ageing ribose. The skin is replumped and all signs of ageing (lines, wrinkles, sagging, dullness) are improved instantly and over time.

The Perfect Plumper Cream’s unique technology takes consumers on an exceptional sensory journey made up of three different textures for instant plumpness and radiance:

YSL Beauty creams have a complex texture offering a sensory journey from thick, to thin, to fresh.

 

LUXURY PACKAGING: TRENDY, PRACTICAL AND SUSTAINABLE

This must-have serum comes in luxury packaging anchored in the YSL DNA: a sleek black cap is coupled with a transparent bottle revealing the pastel hue of the serum within. Compact and practical, it is easily slipped into a handbag for use at any time of day.

Eco-designed packaging means the cream and serum can be recharged repeatedly to reduce the environmental impact – the practical Pure Shots bottle accommodates all four serums, so they can even be switched at will in the same packaging. The lotion is recyclable.

 

PURE SHOTS: A PIONEERING SOLUTION

Drawing on its pioneering expertise in the impact of urban ageing on the skin, YSL Beauty has laid the scientific groundwork for developing new, targeted and effective skincare solutions. Based on its findings, YSL Beauty has turned to the powerful synergy of nature and science to replenish the skin’s essential elements and correct the marks of an urban lifestyle.

Working with powerful, resistant plants grown in the Ourika gardens in Morocco, YSL Beauty monitors their planting, analyses and harvesting. Grown in extreme climate conditions, these plants produce powerful active ingredients with strong benefits for the skin.

YSL Beauty was able to isolate and extract each botanical’s active ingredient in a concentrated form. To achieve this, it favours a slow and cold extraction process to capture each botanical's most vital component – the sap, which is filtered to isolate the active ingredients. The cold temperature protects the purity of the extract, while the slow process ensures it contains the highest possible concentration of active ingredients.

Through extensive scientific research and development, after screening more than 200 combinations of active ingredients and skin's essential elements, YSL Beauty has combined these potent botanicals with skin essential elements to create a powerful synergy: the botanicals’ molecules unblock metabolic pathways and prepare the skin to boost the assimilation of the skin essential elements.

 

NATURAL & SCIENTIFIC FORMULATION

The Pure Shots range comprises clean formulas rooted in nature. Not only do they incorporate powerful botanicals, but they are also free from parabens, mineral oil, BHT, SLS, SLES, and other potentially harmful components.

Given the crucial importance of these natural ingredients, YSL Beauty works in active collaboration with its partners throughout the entire sourcing process: from planting through to harvesting and extracting. As such, it masters the ingredients’ origins and properties all the better to improve their results.

These formulas have been expertly developed to create the perfect daily dose of all these active ingredients combined with skin essential elements, and to show instant and long-term results without compromising the serum’s luxurious texture and sensory appeal.

In line with women’s expectations, the result is a clean, more natural and effective range offering a pleasant sensory experience.

 

PURE SHOTS INGREDIENTS MOONLIGHT CACTUS

Native to Morocco, the queen of the night (cereus grandifloras) bears magnificent, sweet-scented flowers that bloom for only six hours, once a year during the night. Before blooming, the moonlight cactus flower fills up with lipids to produce a special oil that attracts pollinators and prompts a complex of sugars to travel through the flower and activate its blooming.

This rare flower is hand-harvested during one night between July and August. YSL Beauty captures its potent sugar through a cold and slow extraction process. Applied to the skin, moonlight extract protects all skin cells through its unique properties.

Benefit: Smoother and radiant skin
Product: Night Reboot Serum
Deeply rooted in the YSL spirit, the night is a powerful ally.

 

GET THE ULTIMATE SKINCARE FOR THE URBAN LIFESTYLE

The NIGHT REBOOT SERUM and the PURE SHOTS range is now available at YSL Beauty Indonesia at selected stores in Jakarta, Bandung, Medan, Surabaya, & Bali. You can also get this premium beauty collection exclusive on mapemall.com and enjoy a wonderful online shopping experience.

 

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